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Searchers Want To Know About The R Word January 19, 2008

Jason Lee Miller Staff Writer

It should be the Frau Blucher of words and if we believe in thatmarketing genius that was "The Secret" we shouldn't dare throw itout there. Nonetheless, the braver the media gets at using the "r"word, the more people are searching for it.
Thus, they're all putting the energy out there like seeds and arewaiting to reap the harvest.
Recession. There, I said it, now let's get on with it.
Yahoo's Molly McCall at The Buzz Log reports that Yahoo searcheshave spiked in the past week regarding that rather unpleasantterm. See, put it out there it just grows.
She writes:
"Over the past seven days, searchers propelled queries on'economic recession' and 'recession' upwards. Lookups like 'lastu.s. recession' and 'recession proof jobs' spiked. Even'stagflation' - a term not normally found strolling the Buzzaisles-more than doubled its numbers."

The phrase "definition of a recession economy" is up 500%; "whatis a recession" is up 260%.
Concern, according to McCall's color-coded map, is heaviest inplaces you might expect, where the real financial centers are likeNew York, Illinois, and California. Strangely, the recession-related searches are extra-heavy in Tennessee, too.
As the for square states, the nobody-lives-there states, and the-economy's-always-bad-anyway states, they don't seem to be all thatalarmed.
Maybe we should try an experiment. Everybody think super hardabout economic expansion, repeat the words, and then go searchfor it. Maybe The Secret works.
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Ask.com Getting Sued Over Click Fraud

A class action lawsuit has been filed against Ask Jeeves (Ask.com) parent company IAC Search & Media Inc. over failing to prevent "click fraud" on advertisements purchased from the company.

Put simply, "click fraud" occurs where a person or program clicks on an advertisers sponsored listing in an attempt to defraud an advertiser who pays a CPC (cost-per-click) each time the listing is clicked on.

Details of the class action lawsuit are revealed below in an email send to ask advertisers:


"If you purchased online advertising from IAC Search & Media, Inc. and/or Ask Jeeves, Inc. (collectively "Ask") between August 1, 2005 and the present, you may be a class member in a class-action lawsuit, Lane's Gifts and Collectibles et al. v. Ask Jeeves, Inc. et al., Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. This notice advises you of your legal rights.

You should review the detailed Settlement Notice as soon as possible, as there are several important deadlines that you must meet to take certain actions in connection with a proposed settlement of the class action lawsuit. Your legal rights are affected whether you act or do not act. The deadline for filing an objection or excluding yourself from the proposed settlement is February 2, 2008, and the last day to file a claim under the proposed settlement is February 2, 2008. For further information, please refer to the Settlement Notice.

The Settlement Notice informs you of the Court's certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement.

The proposed settlement will provide advertising credits to class members who certify that they were the victims of "click fraud" or other invalid or improper clicks on online advertisements purchased from IAC Search & Media, Inc. and/or Ask Jeeves, Inc. on or after August 1, 2005.

The proposed settlement will resolve claims that IAC Search & Media, Inc. and/or Ask Jeeves, Inc. breached its contracts with advertisers and violated other laws by failing to adequately detect and stop "click fraud" or other invalid or improper clicks on online advertisements.

If you are a member of the class, your legal rights are affected by whether you act or do not act.

For a copy of the Settlement Notice, click on the link, or visit the case website at www.AskSettlement.com.
To file a claim for your award of advertising credits under the settlement, click on the following link: AskSettlement.com/claim. Each advertiser will be allowed one claim per account."

Quick Website Design - Strong Tips on How to Get Started With Designing a Site

By Sean R Mize

Designing a website is an activity that poses various similarities with how one designs a structure. It requires some amount of careful thinking and analysis of the many and multi dimensional aspects of the whole site design. Below are some of the tips and techniques that one can use in designing a site:

1. Lay down the whole purpose of the site. The objective of the site when known from the very start of the whole process will help the site designer to practically and easily determine the general concept of the entire site. These objectives will facilitate for the important areas of the site to be well highlighted and emphasized.

2. Create a blueprint of the whole design. You can start creating a chart of the major and minor components of the site detailing the several elements that will make up each segment of the website. You should also be able to show how these components are totally independent with another and possible how they impact one another.

3. Check on your graphical designs and virtual inclusions. Of course, we all know that a website should contain graphics and virtual illusions and effects. You have to make sure that these are properly blended with one another and that they do not overshadow one another.

4. Complement your whole design and graphics with the correct color combinations. The hue combination can severely impact your whole site design. So, to ensure that color blending will not be an issue, make sure that you include that on your design.

5. Equate everything with your site content. Make sure that you complement your content mood with the nature of the website design - color, graphics, pictures, and other aspects of multimedia. Just remember that what is important here is every element of the design should be working in parallel.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

Search Marketers Have Big Budgets, Lack Experience

By Mike Sachoff - Thu, 01/10/2008 - 2:22pm.

39% Have Less Than 3 Years Experience


Around one third of in-house search engine marketers are managing monthly budgets of over $200,000 according to The Search Engine Marketing Professional Organization's (SEMPO) In-House SEM Salary Survey.


"We anticipated a lower ceiling of monthly spend closer to the $100,000 range so we were pleasantly surprised," says Duane Forrester, co-chair of SEMPO's In-House SEM Committee and Lead SEO Program Manager with Microsoft.

"The $200K monthly spend is a healthy barometer of the search marketing industry and it syncs up with SEMPO's current trend projections that SEM spending will double by 2011, to more than $18 billion."

Of those managing budgets over $200,000 a month, 42 percent are mangers, and within that group, 27 percent have salaries of more than $100,000 per year. Thirty-nine percent of those managing budgets in excess of $200,000 have 3 years of experience or less. Thirty-four percent have between 3 and 5 years experience, and those with 5 years or more experience totaled 26 percent.

Forty-two percent of those managing budgets larger than $200,000 per month do not manage staff. Ninety-two percent are part of a dedicated "in -house" SEM team and 77 percent of those teams are considered to be a part of their company's marketing departments.



News Tags: Search, Search Engine Marketers, SEMPO
About the author:
Mike is a staff writer for WebProNews.